We ran five rounds of testing. Talked to travelers. Analyzed responses. Dug into the data.

Here’s what we found: booking flights is still a weird mix of trust issues, confusion, and “I-just-clicked-something-hope-it’s-fine.”

This research laid the groundwork and interface design for us. We highly recommend that any startup run through user testing and interviews. It's incredibly eye-opening.

Does Gender or Age Matter? Meh. Not Really.

We looked for patterns. Here's what we got:

• Gender? Didn’t move the needle. Males gave slightly more negative takes, but not enough to matter.

• Age? Most age groups clicked similarly. Except for one curveball: 30–35-year-olds were way more into our one-click idea than the 25–29 crowd (oddly enough). Guess maturity does come with perks!

Why People Liked It

When users had an account, the love came from:

• Speed & convenience

• Trust in their airline setup

• Info already saved (who has time to retype their passport or known traveler?)

And when they didn’t have an account?

• Still speed. Always speed.

• “This looks easier than that usual multi-tab mess.”

Why People Felt ‘Meh’

Neutral folks were curious but cautious:

• Wanted to explore before committing

• Needed more clarity

Basically: “Looks cool. I just don’t totally get it... yet.” We gotcha. We want and need people that have doubts in testing. We need to get to the WHY so we can remove the blocker and help them and others move forward.

Why People Said ‘Nah’

For the haters (jk), we hear you:

• Some didn’t trust a new method

• And a few were just confused by the new experience

We totally get it — new can feel risky. But we’ve already taken this feedback to heart, adding subtle guides and clearer context to help even skeptical users feel more in control.

What Surprised Us Most

Once we removed Test 1 (our friends and family—love you, but you’re too nice), the results became way clearer.

Test groups 2–5 showed more critical, honest reactions, which we wanted. That feedback pushed us to clarify copy, smooth out design details, and make things stupid-simple.

These moments of confusion and hesitation weren’t red flags — they were road signs. They showed us exactly where users got stuck. So we mapped it out and rebuilt.

Since then, we’ve improved the UX and reworked flows to guide travelers with less guesswork and more confidence.

Also, a small twist: people might respond more positively to a pink button than a purple one. Design psychology? Maybe. We figured a pink button would really stand out amongst all of the blues, purples, and greens on airline websites. We’ll dig deeper. Either way, yes—we’re now testing our button vibes, too.

Testing Groups 1–5 Review

Group 1 (friends/family)

This was our first group of testers, who are fabulous, but they're too nice – sorry! We had to remove their feedback and results to paint a clearer picture.

Groups 2–4

• Users often felt unsure, lacked context, or didn't trust the interface.

• Some were overwhelmed by a lack of control or detail.

Group 5

Test 5 did suggest a potential positive swing, particularly with the pink button variant over the purple one, hinting at better first impressions or visual clarity.

• While still early, there were fewer outright negative responses.

• Neutral users showed more curiosity than resistance, suggesting better clarity and perceived ease.

• The users were still cautious but a bit more open, implying improvements in addressing confusion and lack of trust.

• Feedback indicated we might be on the right path, but more testing is needed to fully confirm.

So, What's Next? Here are our takeaways

We’re not just collecting insights for fun — we’re acting on them. These learnings directly shaped how Movmo works today: faster onboarding, clearer explanations, and a layout that travelers actually trust. For our airline partners, that means fewer drop-offs, higher conversions, and a booking experience that finally feels modern.

What We’ve Already Improved Based on Feedback:

• Clearer onboarding screens for new users

• Contextual explanations (so people understand what Movmo is before committing)

• Improved button contrast and layout for quicker scanning

• Trust-building cues like airline logos, privacy info, and secure checkout indicators

We’re doubling down on clean UX, straightforward copy, and flexibility. Because if travel is freedom, then booking it shouldn’t feel like a logic puzzle. Seriously, right?

What This Means for Airlines

Every insight from these tests is one step closer to removing the friction that kills conversions. By solving traveler hesitation and streamlining decisions, Movmo doesn’t just help users — it allows airlines to increase revenue per visit and capture net new users.

We’re building something travelers love and airlines benefit from. And we’re doing it with data, not guesswork.

"At the end of the day, our mission is simple: make airfare booking as easy as booking an Uber. For airlines, that’s not just a better UX — it’s a competitive edge."

– Kameron Bertine, CEO-Co-founder

PS: Want to see where this is going? Sign up below and get an early look at how we’re rebuilding airfare booking from the ground up.